Professional Journey
My evolution from software developer to AI innovation leader
Marian's career showcases over two decades of digital leadership and innovation. From early media exchange operations to cutting-edge AI implementations, his journey spans across aviation, e-commerce, consulting, and entrepreneurship. His evolution reflects the transformation of technology itself, with increasing focus on AI-powered solutions and strategic business growth.
SaaS Architect
Events Gateway
Creating an advanced scalable tracking system targeting SMB e-commerce stores. Managing developers and studying logistic regression machine learning models for processing large tracking events datasets.
✓ Key Results:
- ✓Creating advanced scalable tracking system for SMB e-commerce
- ✓Managing development team for dashboard/reports implementation
- ✓Monitoring core router for e-commerce events
- ✓Studying logistic regression ML models for large datasets
- ✓Building enterprise-grade tracking infrastructure
Consultant/Contractor
Agile Marketing
Implementing growth acceleration methodologies for digital marketing coupled with advanced technologies to improve CTR, CLV, ROAS, Google indexed pages, and UX.
✓ Key Results:
- ✓Implemented growth acceleration methodologies
- ✓Improved CTR, CLV, and ROAS for various clients
- ✓Enhanced Google indexed pages performance
- ✓Optimized user experience across platforms
- ✓Integrated advanced technologies with marketing strategies
Digital Contractor (fixed-term)
AeroItalia, Rome, Italy
Implemented advanced digital solutions including Cloudflare CDN&DNS, serverless workers connected with Google Ads campaigns, and comprehensive campaign management.
✓ Key Results:
- ✓Implemented Cloudflare CDN&DNS for main website and booking system
- ✓Created serverless workers integrated with Google Ads campaigns
- ✓Managed push notifications, Google Ads, Facebook Ads, and email campaigns
- ✓Improved website performance and user experience
- ✓Enhanced digital marketing capabilities
Head of Digital & Ancillaries
Blue Air, Bucharest
Returned to Blue Air to deliver and manage "Global Content" technology - a revolutionary combination of OpenAI and BERT for SEO improvement with specialized PPC campaigns.
✓ Key Results:
- ✓Created innovative "Global Content" technology
- ✓Combined OpenAI and BERT for advanced SEO optimization
- ✓Developed specialized PPC campaigns targeting competitors
- ✓Managed development team to deliver project in 3 months
- ✓Implemented cutting-edge AI for content generation
Chief Technology Officer & Co-Founder
DinamoWin & TennisWin, Bucharest
Co-founded and launched a dedicated social network & marketplace for football fans. Conducted market research and secured investment funding.
✓ Key Results:
- ✓Conducted comprehensive market research in football industry
- ✓Successfully secured investment funding
- ✓Led development team to launch social marketplace
- ✓Created tailored platform for football fans
- ✓Identified and capitalized on industry trends
Director Growth Acceleration Department
Blue Air, Bucharest
Boosted airline revenue by expanding digital channels and optimizing conversion rates. Led department specializing in SEO, RTB, and social strategies.
✓ Key Results:
- ✓Significantly boosted airline revenue through digital channels
- ✓Optimized conversion rates across all digital touchpoints
- ✓Led specialized team in SEO, RTB, and social strategies
- ✓Designed serverless, PCI DSS compliant payment channel
- ✓Championed implementation of new digital products
Startup Mentor
FasterCapital, Bucharest
Mentored 13+ startups with expertise in marketing automation, evolved e-commerce models, crawling engines, and social networks.
✓ Key Results:
- ✓Mentored 13+ startups successfully
- ✓One mentored startup won first place in GLH (Global Legal Hackathon) Romania
- ✓Same startup also won first place in US competition
- ✓Shared expertise in marketing automation and marketplace models
Consultant/Contractor
Agile Media, Bucharest
Specialized in optimizing traffic channels (SEO, PPC, Social), marketing automation, and e-commerce crawling data for agency clients.
✓ Key Results:
- ✓Optimized traffic channels for multiple clients
- ✓Implemented marketing automation solutions
- ✓Developed e-commerce crawling systems
- ✓Improved client ROI through data-driven strategies
Manager
Devour Media, Bucharest
Led media exchange operations managing buy & sell advertising through owned channels (8+ web portals). Built and launched innovative online projects from the ground up.
✓ Key Results:
- ✓Managed media exchange across 8+ web portals
- ✓Built CMS systems coded from scratch
- ✓Created contact importer used by 100,000+ websites worldwide
- ✓Developed affiliate and advertising tracking systems
- ✓Dealt with contracts from Fortune 500 companies
- ✓Managed infrastructure of 50+ servers worldwide
Bachelor's Degree: Management Information Systems
Romanian-American University - Bucharest
Foundation in management information systems, combining business knowledge with technical skills. This education provided the perfect blend of technology and business acumen.
✓ Key Results:
- ✓Graduated with strong foundation in MIS
- ✓Developed understanding of business-technology integration
- ✓Gained knowledge in systems analysis and design
- ✓Learned database management and networking